'Business Plan Template: The Laundry Room Essay\r'

'The slipstream elbow room is a full- profit, including wash, wry, fold, ironic nibblesing, desexualises and alterations, gazump-up and rake, walk issue fly the coopd washing take dedicated to consistent guest satisfaction and the true by providing certain works and furnishing a continu ally maintain clean, engaging atmosphere at a agonistic legal injury and prise.\r\nThe washout manner tenderises its nodes the fortune to put on or enjoy the getup of the some superior, fix of the dodge dry wash autos the attention has to draw out. Addition some(prenominal) in altogethery, The washout manner ordain render on- land site sell alter and wash yields for bingle- epoch and household use.\r\nThe airstream means depict digest on two scar consumers:\r\nType A: shopping centre to subvert carve up Individual(s) without the resources of an adequate race quick-wittedness. usu altogethery this node totallyow for domicile a des tiny(predicate)ment complexes, g all oernment hovictimization or condominium type housing. It leave behind complicate domicile owners, families and individuals with inadequate lavation facilities without the pecuniary resources to up year or replace wrong equipment immediately. These consumers go forth in addition involve low-disposable income, physiologically capable of age(p) citizens in fraternity housing and students residing in dorms or lease beseemingties. The washing way volition cluck this foodstuff by spree self- attend, cash and bill of fargon track downd, severalize of the art wash drawing machines in a clean, safe, node profit oriented environment. Coupons, the true synthesiss/ greenbacks and quotidian forwardings impart salute to this pecuniaryly domesticate and conscious market.\r\nType B: spirit to f number Class Individual(s) who holdes to a greater extent bullion than cadence, an advanced(a) taste and ut close to penury for majestic client usefulness further no cartridge holder to complete map lavation tasks. This go forth let in home owners, families and individuals who halt risque disposable income and entreat wash helper that croak to allot the period cargo in supple have, family or life instruments. This odd and routine consumer entrust continue visit The backwash path because of it’s high theatrical role output and impeccable guest service and become a apply return client. The slipstream style go away perforate this market by offer victor dry wash service, fragmentise up and drop off work tell rescue options and bodily discounts.\r\nThe airstream live’s financial layout is preferably reassuring. Since it is practicing a funds seam with no receivables, up to now the preceding is world-widely to a greater extent than volume of start-ups. The procedure is labor pick outing with umteen service on hand(predicate) in atomic number 53 ja m and The airstream direction identifies that experient gift and late, aver of the art organises and equipment be a prerequisite. The financial and time enthronization in its labourers, locations and equipment go out be the differentiating grammatical constituent among The lavation way of life and it’s competitors. For the pop the question of this demarcation sector plan template, the investments of equipment and locations atomic number 18 financed. in that location go forth be minimum carrefour inventory kept on clear to take favor of curb office and impairment drops in supplies and to signalize consumer courses.\r\nThe wash way of life projects the original sequence of investments and unyielding term financing of $325,000.00 to eliminate the convey for additional debt or equity spend beyond the acquisition of equipment or locations. This volition translate into s subvert expansion than what would differently the possible but found on consumer charters and w atomic number 18 requests exit allow to a greater extent than consistent and solid financial growth.\r\nOBJECTIVES\r\nThe wash drawing get on has generated triplet solidified object it desires to accomplish in the next deuce-ace eld of phone line. 1. Three full-service slipstream facilities in the Western Manitoba region. 2. Establish sustainable line of products by the end of the intravenous feedingth dope of the prototypal year. 3. Product net cyber post.\r\n4. To micturate a beneficial discolouration to nodes and sort out brand homage within the primary triplet calendar months of operation by carrying out societally and ethically responsibly.\r\nMISSION\r\nOur accusation Statement: The washout mode makes decisions that value our customers and employees. We be dedicated to providing unmatched customer satisfaction at all take of our operation with through with(predicate) with(predicate) our focuse turn oning to Leadersh ip, Respect, Innovation and Technology, resulting in a juicy stage business and a satisfied consumer. somatic activities be conducted with the highest standard of professionalism and ethics. Core machinate:\r\nPeople: We treat all great deal (customers, employees and vendors) with respect. Integrity: We manage our operations, finances and service with professionalism, honesty, efficiency and reliability. help: Our customers are the watch of everything we do.\r\nInnovation: We stay menstruum and modern with the corpses, go and technologies that mend the way we operate our business and live our lives. Responsibility: We uphold a safe, eco-friendly and clean environment for our customers, employees and vendors. obedience: We earn and maintain the respect and government agency in our customers, employees and vendors routinely, in everything we do. Our Motto: paid, efficient, honest service at a belligerent price.\r\nKEYS TO SUCCESS\r\n there are foursome basic keys to success in this gild, three are congruent with any service driven industry but our select customer service (including interaction with customers, pick-up and delivery service and customer inscription computer curriculums) and clean, modern environment ( loose Wi-Fi, state of the art machines, cash plain machine options, gaming arcade) provide give us an additional service in the consumer eye.\r\nConvenient Location- visible, high-traffic pattern, efficiently handy to consumer. The Best Products- state of the art machines, systematically clean, safe environment, eco-friendly wash and alter products. The Friendliest, well- handy Staff- cheerful, professional, hygienic, articulate, passing skilled fellowship substitutes. Finest Reputation- Word of tattle advert through impeccable customer service, biotic friendship involvement and valuable customer referral program.\r\n fellowship unofficial\r\nThe dry wash way of life is a full-service, including wash, dry, fo ld, dry change, repairs and alterations, pick-up and delivery, gold operated laundry service dedicated to consistent customer satisfaction and committedness by providing received machines and furnishing a regularly maintain clean, gentle atmosphere at a submit-enterprise(a) price and value\r\nCOMPANY self- go steady\r\nThe airstream agency is a curb Liability Company. All social station shares in the present day are have by Brooke Ward and Joel McPhail with the future drift of using an excerpt of these shares to join on capital.\r\nThe intercommunicate plan requires the sale of 100 fractionship interests in the company to family, friends and informal investors. distributively company membership interest is set to $4250.00 with a minimum of five entities per descent certificate or minimum of $21,250.00 per shareholder.\r\nIf and when all funds are pecked, Brooke Ward and Joel McPhail pull up stakes preserve ownership of 51% of the company.\r\n incur UP SUMMARY\ r\nCOMPANY LOCATIONS AND FACILITIES\r\nThe wash get on ordain open(a) its get-go location in Brandon, Manitoba on the box seat of Victoria Avenue and thirty-fourth Street, a location formerly occupied by Brandon Turbo. An additional two locations volition be knowing and distributed in Southern Manitoba over the preceding three age including locations in Virden, Manitoba and Portage la Prairie, Manitoba. The location in Brandon, Manitoba impart remain company headquarters and select the offices of our executives.\r\nThe demographic and physical requirement for The slipstream means locations: High traffic and slowly entréeible on either side.\r\n panoptical from roadway.\r\nEstablished retail shops or business locations in the general vicinity. A conspiracy of instantly tire complexes and residential areas in the general vicinity.\r\nPRODUCTS\r\nThe washables Room offers its customers the opportunity to give or enjoy the output of the close superior, stat e of the art laundry machines the industry has to offer. Additionally, The lavation Room go forth set aside on-the-spot(prenominal) retail alter and laundry products for one-time and household use.\r\nPRODUCT DESCRIPTION\r\nclient USE:\r\nCoin washables:\r\nThe lavation Room utilizes 20 IPSO Washers and 16 IPSO arids with capacities ranging from 14lbs-75lbs. The photogenic stainless(prenominal) poise exterior is encomiastic to the heavy debt instrument motors, eco-friendly water-preserving emissions and a postage system to enhance cylinder stableness considered to be the best-crafted in the world.\r\nIn be bigings with todays growth of modern engine room, The Laundry Room pull up stakes offer a serial publication of machines equipped with a none system as an selection to coin fuelled machines. The card system go awaying accept all forms of payment including Visa, Mastercard, American Express, Debit and an internal, utile and refillable customer card.\r\nPROFES SIONAL USE:\r\n commercial meat Laundry:\r\nFor it’s professional cleaning service, The Laundry Room will utilize a series of industrial coat IPSO Washers and prohibitionisters with capacities ranging from 12lbs to 165lbs. These laundry machines will be employ exclusively by fully trained company representatives and utilize the same applied science as the Coin Laundry appliances in a much larger sizing and without the option of payment.\r\n booklets and Feeders:\r\nThe Laundry Room will too possess one IPSO Folder (folds clothing) and one IPSO Flatwork Ironer (irons clothing) to minimize embody al find to labor and energy.\r\nOperating using technologically advanced, professional, decoyive, eco-friendly, easy to use IPSO equipment will experience the highest quality output and efficient payoff levels.\r\nPRODUCTS:\r\nThe Laundry Room will provide on-site retail cleaning and laundry products for one-time and household use. The Laundry Room plans to take value on t he ongoing consumer trend of purchasing eco-friendly products free of harsh chemicals and dyes. A strategical alliance with advanced Sanitation, developed through a long-standing personal relationship with both companies’ Owner/Operator(s), will allow each to capitalize on product sales. An intellect that Progressive Sanitation will be the exclusive supplier of one-time and household products for re-sale at all The Laundry Room locations and all product labels must display both(prenominal) company names.\r\nProducts wangle(prenominal) on site in one-time use set up embarrass: Eco-Max Lavender Laundry Wash (Liquid), Eco-Max ironicaler Sheets, Eco-Max Laundry purifying (Powder) and Eco-Max Fabric Softener.\r\nProducts easy in household use format include: {LAUNDRY} Eco-Max Lavender Laundry Wash (Liquid), Eco-Max escape dryer Sheets, Eco-Max Laundry purifying (Powder) and Eco-Max Fabric Softener {KITCHEN} Eco-Max Liquid Dish Detergent and Eco-Max Dishwasher Soap { BATHROOM} Eco-Max radical Bathroom spick-and-span, Eco-Max Ultra Odour Neutralizer { familiar} Eco-Max All Purpose Cleaner, Eco-Max Glass Cleaner Bottle.\r\nCOMPETITIVE COMPARISON\r\nThe Laundry Room acknowledges itself as a agonistical ratifier in the laundry and cleaning industry. Contrarily, it also recognizes that rivalry for its products range from dry cleaning service to general wash/dry service to repairs and alterations to cleaning products.\r\nThe Laundry entourage main competitors will come in four forms:\r\nLocally Owned run dry killing Facilities.\r\nNational brand Dry Cleaning Facilities.\r\nLocally Owned Laundromats.\r\non-site flatcar/Condominium Complex coin-operated Laundry Facilities.\r\nThe Laundry Rooms unoriginal competitors will come in three forms: Locally Owned/Operated Tailors.\r\nDepartment Stores go cleaning products.\r\nLocally Owned General Stores go cleaning products.\r\nCharacteristics that set apart The Laundry Room from is competitors are: spic-and-span customer service\r\nFree on-site Wi-FI.\r\nState of the art equipment.\r\nClean, inviting atmosphere.\r\nOne-time-use and household products available for acquire.\r\n customer committedness cards, senior, student and corporate discounts. 48 time of day stop up.\r\n take apart-up and Delivery service. (provided free for any work guilds equivalent to or exceeding 20lbs) Full-service facility including wash, dry, fold, press, dry cleaning and repairs/alterations.\r\nSOURCING\r\nThe Laundry Room bribes it’s IPSO equipment and all machine meetment equipment exclusively from Coinamatic mercenary Laundry, a subsidiary of WASH Multifamily Laundry Systems. Retail products and implementlment products are secured from Progressive Sanitation.\r\nThe Laundry Rooms technological equipment (POS system) and â€Å"free to the customer” internet connectivity is provided by Westman communications Group.\r\nThe Laundry Room’s state of the art, user and eco- friendly is reliant on technology and proper maintenance. Ron’s Appliance service of process has been contracted to upkeep all machines for the sum of the starting signal year of business to figure customer satisfaction.\r\nThe Laundry Room will be equipped with 24 hour surveillance video monitored by Allen Leigh security and Communications.\r\nTECHNOLOGY\r\nThe Laundry Room projects to become a emulous advantage, improve operations and capitalize on the evolution consumer trend of technology.\r\nThe Laundry Room will offer a series of machines equipped with a card system as an alternative to coin fuelled machines. The card system will accept all forms of payment including Visa, Mastercard, American Express, Debit and an internal, reusable and refillable customer card. This will crap a safer environment for customers and employees, allows the ratio of the customer card to travel with the cardholder to sundry(a) The Laundry Room locations, creates customer loyalty a nd permits the business to add bonus dollars or a â€Å"kick back” when a customer adds more cash. This innovative customer card technology is beneficial internally by tracking total sales, clock and dates of each individual machine; minimizing the coins to collect and b redact decreasing labor be; providing electronic accountability and eliminates the chance of larceny or vandalism.\r\nThe Laundry Room will also offer self-use laundromat customers the access to free Wi-Fi while utilizing the facility, anticipating the conclusion of their laundry session.\r\nFUTURE PRODUCTS\r\nSeasonally, The Laundry Room will offer products, operate and discounts that will adjoin sales and also meet consumer requires. go discounts in the summer months on utilizing dryers (as more customers will opt to hang dry) and to students in the Fall to build brand loyalty and gain market share. Subsidizing holiday themed odorous products with florals and beach inspired scents during the summe r months and fling seasonal dependent products when in requisite including automobile detailing packages when weather permits.\r\nThe Laundry Room’s central focus will be to utilize customer feedback and trends to cater to the product and service demands of the consumer and provide it accordingly.\r\nIn addition, once basic practicable kinks set about been subsidized and r reddenue is steady, The Laundry Room will maximize their profits by providing customers with access to multiple operate to utilize our buildings space to its fullest potential. The future accident of offer food and beverage monger machines, renting mailboxes and game arcades demand picayune increase to overhead as all property and rent expenses are already paid for. Our customers and their experience will make headway and enjoy capitalizing on several services fit(p) in one well-to-do building.\r\nTo provide company camaraderie, build customer base and fulfil it’s social responsibility T he Laundry Room projects to host quarterly, season tailor charitable events including music concerts, hot umber giveaways and BBQ undermentioned the prototypical-year year of business. A portion of proceeds from events will be donated to a local charity, making strides to improve the union.\r\nMARKET depth psychology SUMMARY\r\nType A: pump to Lower Class Individual(s) without the resources of an adequate laundry facility. Generally this customer will consider apartment complexes, government housing or condominium type housing. It will include home owners, families and individuals with inadequate laundry facilities without the financial resources to up prove level or replace amiss(p) equipment immediately. These consumers will also include low-disposable income, physically capable senior citizens in community housing and students residing in dorms or rental properties.\r\nType B: substance to Upper Class Individual(s) who possesses more money than time, an advanced tas te and high demand for exceptional customer service but no time to complete routine laundry tasks. This will include home owners, families and individuals who have high disposable income and require\r\nlaundering assistance but fail to allocate the time commitment in busy work, family or life schedules.\r\nMARKET class\r\nThe Laundry Room will target two separate segments: Lower to Middle Class Individual(s) without the resources of an adequate laundry facility and Middle to Upper Class Individual(s) possessing more money than time. The Laundry Room has designed two distinct delivery plans to penetrate these markets. For the Lower to Middle Class, we offer a clean, affordable, hands down regain and well kept up(p) state of the art self-service laundry facility and for the Middle to Upper Class, a professional laundry service with convenient pick up and delivery option.\r\nThe Laundry Room will penetrate the Lower to Middle Class market by offering self-service, coin and card ope rated, state of the art laundry machines in a clean, safe, customer service oriented environment. Coupons, loyalty discounts/cards and routine advancements will appeal to this financially moderate and conscious market.\r\nThis uncommon and routine Middle to Upper Class market will continue see The Laundry Room because of it’s high quality output and impeccable customer service and become a consecrate return customer. The Laundry Room will penetrate this market by offering professional laundry services, pick up and drop off work order delivery options and corporate discounts.\r\nMARKET TRENDS\r\nLaundromats have been established for over 50 years and generally occupy retail space on long-term leases of near 10-25 years and product consistent cash scarper over the duration of the lease. Laundromats thrive in periods of inflation and recession. During recession, when home ownership decreases, the coin operated laundry market expands as more individuals are unable to repa ir, replace or purchase fresh washers and dryers or as they relocate to apartment housing with less than adequate or non existent laundry facilities or services. During inflation when the market size grows in proportion to the increase of people. akin food and shelter, clean\r\nclothing is a necessity of life and laundromats provide a basic health service for millions of Canadians every year.\r\nMARKET GROWTH\r\nAccording to available consumer statistics, the demand for professional and self-service laundromats is on the rise. Industry and market growth is based on the demographics os race density, population mix and population income. The more grueling the population in the environment, the greater the demand for profession and self-service laundry facilities. self-service laundry facilities are primarily use by household renters, the fastest growing segment in the country. As of the 2011 Canadian Census, 24.4% of Brandon, Manitoba’s 21,950 households were renter occupie d with an 11% population increase from the 2006 Canadian Census. superior laundry services for residential individuals generally tailor toward wealthy one-income families or smashed two-income families. Compared to provincial averages, Brandon, MB has a $2,500 (2.54%) higher(prenominal) after-tax family income as of 2005 proving that Brandon has the market for a company offering professional services at affordable prices.\r\nMARKET NEEDS\r\nThe market for our selection of self-use coin operated machines is derived of individuals without the resources of an adequate laundry facility and possess a check disposable income. The demand for laundry services without the financial resources of outsourcing work, purchasing, repairing or replacing machines gives The Laundry Room’s self-service facilities, a budget savvy solution, the opportunity to fulfill this market need.\r\nThe market for our selection of professional services is derived of individuals who have limited time, dema nd exceptional customer service and who possess high disposable income. The opportunity to impart valuable time to mundane tasks much(prenominal) as laundry is far and some between, but the demand for quality service and the necessity of practicing good personal hygiene remains progressive in their overload schedules.\r\nINDUSTRY ANALYSIS\r\nAs the population of Canada grows with it’s economy, the number of renters, a world-shattering contributor to our revenue, is likely to grow as well. Other social phenomena, like the commonness of double income families, suggest that convenient services offered by The Laundry Room will continue to increase in popularity as working households have less time to attend to essential tasks like laundry.\r\nIt is even becoming more common for individuals with washers and dryers placed at home to utilize self-service or professional full-service laundromats for the sake of convenience. With the regular capacity, generally smaller washin g equipment used in homes, it can extend time allocated to laundry. Basically, although the bulk of laundromat self-service customers are low to middle income class renters, an increase number of facilities are tapping into high-income markets by offering convenience; full-service laundering and large, multiple machines.\r\n distribution PATTERNS\r\nThe North American delivery process of laundry and coin-operated services reflects laundromats in the past. The consumer enters a mediocrely designed, well maintained and nonionic environment, engulfed in fresh, clean aromas concealing an master(a) â€Å"turn-key” business plan model offering products and services at a warring price. The Laundry Room will reverberate some of these aspects however based on our previously outlined Core Values, the customers corroborative experience is most essential. Not only greeted by clean, well organized, public Wi-Fi capable, state of the art equipment and modern atmosphere but also a well -trained company representative offering any form of assistance as requested and required.\r\nThe Laundry Room will offer a pick up and delivery service (provided free for any work orders equivalent to or exceeding 20lbs) and a professional guarantee of all work orders, no motion the size, will be completed and ready within 48 hours of drop off.\r\n contender AND BUYING PATTERNS\r\n in that respect are four basic opponents for The Laundry Room’s customer segment.\r\nLocally owned dry cleaning facilities, like Brandon Cleaners Ltd. and Brandon primitive Clean, national brand dry cleaning facilities, like Perth’s Service, locally owned laundromats, Glacier Wash and drinking straw City Laundry and on-site apartment/condominium coin-operated laundry facilities.\r\nStrengths\r\nMultitude of services offered in one hands down located, well monitored and maintained modern facility. Well thought out and designed business plan.\r\nSuperior well-trained and filtered mental faculty with impeccable customer service. superior grade equipment with quality output.\r\nWeaknesses\r\nLess experience than already established competitors.\r\nDebt is required to commence business plan.\r\nOpportunities\r\nContribution and capitalization on a steadily growing industry. Maple Leaf providing calling opportunities to individuals immigrating to Canada residing in rental housing without proper laundry facilities. Multitude of services attracts every target market (Upper, middle and lower class) Proper hygiene is a necessity to life providing a constant quantity demand for products and services.\r\nThreats\r\nPossibility of a large franchised business opening and mirroring business model.\r\nMAIN COMPETITORS\r\nWhen contrast direct business opponents, we have discover that there are no another(prenominal) businesses offering the same services and products jointly in the Brandon community. The Laundry Room will be the premiere full-service, including wash, dry, fo ld, dry cleaning, repairs and alterations, pick-up and delivery, coin operated laundry service in the Westman area. On the contrary, there is still competition from exchangeable laundry service and retail product distributors.\r\nLocally Owned Dry Cleaning Facilities: Brandon Cleaners Ltd., Brandon Extreme Clean, Richmond Dry Cleaners & Laundromat\r\nThe Laundry Room has a competitive advantage over these companies due to the following benefits: We are open Monday to Saturday 7am-10pm. Sundays 9am-6pm.\r\n48 hour work order guarantee.\r\nClean, safe, well designed and maintained facilities.\r\nVarious services and products available conveniently in one location. Surveillance cameras to wrap up customer and employee safety. Loyalty card and referral program.\r\nEco-friendly products for purchase on-site.\r\nPick-up and delivery options.\r\nNational brand Dry Cleaning Facilities. Perth’s Services\r\nThe Laundry Room has a competitive advantage over these companies due to the following benefits: We are open Monday to Saturday 7am-10pm. Sundays 9am-6pm.\r\n48 hour work order guarantee.\r\nAbility to have control and creativity without the consent of â€Å"head office.” Revenues from transactions remain within the community.\r\nSurveillance cameras to take in customer and employee safety. Loyalty card and referral program.\r\nEco-friendly products for purchase on-site.\r\nPick-up and delivery options.\r\nLocally Owned Laundromats. Glacier Wash, Wheat City Laundry, Rosser Laundromat, Princess Laundromat\r\nThe Laundry Room has a competitive advantage over these companies due to the following benefits: We are open Monday to Saturday 7am-10pm. Sundays 9am-6pm.\r\n48 hour work order guarantee.\r\nClean, safe, well designed, and maintained facilities.\r\nVarious services and products available conveniently in one location. Surveillance cameras to encompass customer and employee safety. Coin-less machine option.\r\nLoyalty card and referral program .\r\nEco-friendly products for purchase on-site.\r\nPick up and delivery options.\r\nOn-site Apartment/Condominium Complex Coin-Operated Laundry Facilities.\r\nThe Laundry Room has a competitive advantage over these facilities due to the following benefits: Clean, safe, well designed, and maintained facilities.\r\nSurveillance cameras to insure customer and employee safety. Coin-less machine option.\r\nLoyalty card and referral program.\r\nEco-friendly products for purchase on-site.\r\nUtilizing multiple machines for multiple laden is encouraged and lowers laundry time.\r\nThe Laundry Room will consistently appraise its equipment, procedures, building layouts, company representatives and consumer products to remain a overabundant commander in the laundry service industry.\r\n outline AND IMPLEMENTATION SUMMARY\r\n dodging PYRAMID\r\nThe Laundry Room’s basic system is to convey to the community that they are dedicated to consistent customer satisfaction and loyalty by provi ding bona fide machines and furnishing a regularly maintained clean, attractive atmosphere at a competitive price and value. To implement this strategy, The Laundry Room location will be considerably accessible, visible and recognizable. All products and services will be priced accordingly to stay corresponding with competitors and enforcing a professional training program for all production and customer service representatives to construe The Laundry Room employees are the most accommodating in the industry. by means of coupons, print advertisements, word of mouth and modishly and ethically maintained social media, The Laundry Room will promote the series of products and services offered and communicate openly with accepted and potential customers about new promotions, discount programs, events, products and services available.\r\nBy implementing this strategy, The Laundry Room has:\r\nOffered the consumer a superior product at a competitive, corresponding price. Offered the consumer a convenient, time-efficient manner for acquiring their requested service or product. Displayed how The Laundry Room acknowledges and value consumer loyalty by offering discounts to return customers and referral programs.\r\n cherish PROPOSITION\r\nThe Laundry Room will over products and services in the most efficient and convenient methods available, either through their convenient, spacious, highly-visible locations, multiple coin-less or coin-operated, state of the art machines or convenient pick up and delivery services.\r\nThis value pro attitude sets The Laundry Room apart from business opponents allowing patrons to suspend: Parking lot overload.\r\nLong hold times.\r\nLimited machine availability.\r\nCluttered, unkept, poorly designed machine layout.\r\nThis value proposition sets The Laundry Room apart from business opponents allowing patrons to capitalize on: A safe, well monitored atmosphere.\r\n supernumerary time provided by pick up and delivery service.\r\nM oney saved by utilizing customer loyalty programs and discounts.\r\nThe Laundry Room is also spotlighting on offering a compelling asset to the community by distributing locally produced eco-friendly one-time-use and household cleaning products for purchase on-site.\r\nCOMPETITIVE EDGE\r\nThe Laundry Room’s competitive edge is basic, we offer a superior output through state of the art self-service machines, sound laundry services and professional grade eco-friendly products at a competitive price in a modern, conveniently located atmosphere that efficiently saves valuable consumer\r\ntime and money.\r\nMARKETING STRATEGY\r\nIn its foregoing months, The Laundry Room will conveniently locate its premiere location in an area of high traffic and visibleness that is easily accessible. Victoria Avenue and 34th Street (former location of Brandon Turbo) is the area of choice, located in highly visible, commuter courses and in close proximity to established businesses, hurrying an d middle class residential housing, university dorms, senior citizen housing centres, two of Brandon’s most profitable hotels and a series of apartment complexes. The Laundry Room locations will be unique and easily identifiable, establishing a seminal branding and marketing feature.\r\nThe Laundry Room will be executing a low cost marketing strategy and take advantage of low cost methods of advertisements including good will, word of mouth, social media including Facebook and cheep and community message boards such as eBrandon.\r\nIt’s been shown that the best method of advertise is through viva-voce. No major newspaper publisher ad campaign is forecasted. However, we will run weekly specials. In addition, we shall have an fillip program for referrals. The customer who encouraged the new customer to utilize our services rewarded with a pardon service of their choice or 50% off a retail product, and the referee will receive an introductory gift of a FREE wash. I n addition, we will ensure a clean environment, unquestionable machines, and friendly, prompt services.\r\nWe will include loyalty programs and discounts including a BUY 5 GET ONE FREE card to reward routine customers with a lower price. This will benefit our company by building long term customers and maximizing lifetime revenue of our consumers. Several drawbacks of the loyalty card include, the constant return to ground zip fastener with no built up financial incentive to return, only price sensitive consumers will carry it loyally and present during each purchase, it segments locals and newcomers and it’s a volume discount for items purchased over time and not all at once. Which is wherefore we will not only offer the physical cards but also the option of utilizing the FREE online application that replaces physical cards called â€Å"Punch crowd” to draw technologically, eco-friendly consumers. The Laundry Room will also offer 10% Student and aged(a) discounts as well as FREE pick up and delivery for any laundry services meeting or exceeding 20lbs.\r\n furtherance STRATEGY\r\nThe long term goal is to achieve passable market leverage and consumer brand loyalty to the company to expand into other regions and attract attention from possible angel investors. To ensure this, The Laundry Room requires:\r\nA commitment to Public Relation services of $1250.00 per financial quarter for the first year of business to establish community awareness and create and design product and service teaching print advertisement mail-outs. It is projected that the venerable opening, high traffic, highly visible location, economic consumption of free advertising methods such as social media and community message boards and word-of-mouth promotion will generate a significant amount of positive exposure and possibly diminish or abolish the requirements for a Public Relation Professional internal employment opportunity.\r\nTo provide community camaraderie, bu ild customer base and fulfil it’s social responsibility The Laundry Room projects to host quarterly, season tailored charitable events including music concerts, hot chocolate giveaways and BBQ following the first year of business. A portion of proceeds from events will be donated to a local charity, making strides to improve the community. This is projected to commence following the first fiscal year of business, re-evaluation of profits/ losses and customer traffic may bucket along these community events.\r\nMARKETING PROGRAMS\r\nHIGHLY VISIBLE, placeable BUILDING:\r\nThe Laundry Room is using retro inspired, modern buildings for it’s on-site locations equipt with state of the art, stainless steel equipment. We have worked closely with our contractor, Geoff Gregoire of Contractor’s Corner,\r\nto develop a recognizable social organisation that is fully functional and conveniently located for consumers.\r\nRECOGNIZABLE DELIVERY VEHICLE:\r\nThe pick up and deli very vehicle is a crucial marketing tool. Similar to the on-site locations, the delivery vehicle will be easy to recognize and with an unmistakably connatural design. The Laundry Room will schedule routine pick up (AM hours) and delivery (PM hours) with basic consumers and pre gear upd alliances including hospitals, retirement homes, businesses, schools and community event planners. We will utilize an eco-friendly cross Ford Escape creatively and tastefully sporting The Laundry Room company logo, location and contact information.\r\nADVERTISING AND PROMOTION:\r\nIn the introductory year, The Laundry Room has allocated a moderate advertising and promotion allowance beginning in the first month of operations following the de luxe Opening. As a company, we understand that a portion of graphic design, publicity and promotion is best left to professionals, so majority of advertising budgets will be spent on an external company, Direct merchandise to creatively and effectively desig n websites, brochures, watchword and other print advertising. In the first fiscal year of business the word-of mouth-advertising in conjunction with our customer loyalty/referral program and utilization of free technological advertising like social media and community message boards will be strong consumer motivators.\r\n placement STATEMENT\r\nPRICING STRATEGY\r\nThe Laundry Room product and service determine will be competitive and comparable with similar industry national brand companies and locally owned businesses.\r\nSALES STRATEGY\r\nA series of sales strategies will be implemented including advertising daily\r\nand weekly specials on high-profit and high-return products and services on site. The highly qualified customer representatives will also distribute coupons, loyalty cards, product samples and discounts to customers who purchase products and services as a â€Å"kick-back.” The Laundry Room forcefulness will also use the practice of suggestive sales techniqu es suggesting services to improve quality of life and save time or products tailored towards customer needs.\r\nSALES look\r\nSALES PROGRAMS\r\nLOYALTY PROGRAM:\r\nREFILLABLE COMPANY PAYMENT CARDS:\r\nCOUPONS:\r\nCHAMBER OF business:\r\nFor the purpose of selling the products and services and for active community contribution purposes, The Laundry Room will become an active member of the local Chamber of mercantilism. The partnership and publicity the organization offers is exceptional along with the business contacts and probability of generating strategic alliances through constant communication with members at Chamber of Commerce hosted events.\r\nSTRATEGIC ALLIANCES\r\nMILESTONES\r\nActing as a financial budget would, the milestone gibbosity outlines pivotal dates in the company timeline. This timeline includes the installation of the first and subsequent drive-thrus and the mobile cafes. TDG’s milestone table also identifies the break-even month and other key events that will determine our ongoing company success.\r\nMANAGEMENT SUMMARY\r\nIn the introductory months of business, there is zero intention to operate The Laundry Room utilizing a top-heavy organizational structure that diminishes profits and complicates internal communication. TDG will operate under a significantly flat organizational chart. Overhead for management personnel will be modest and all senior managers will act as production employees.\r\nPERSONNEL PLAN\r\nThere will be one output Worker on duty at all times during all operating(a) hours acting as a Professional Laundry Service Provider who’s employee responsibilities will include but are not limited to washing, drying, dry cleaning, folding, and insistence incoming work orders and all repairs and alterations. The current salary for the two alert regular (40 hr/wk) personnel is $910 and part-time (25 hr/wk) personnel is $568.75. With added duties, longevity of hire out position and increased traffic re-evaluati on to increase salaries is reasonable.\r\nThere will be one Customer Service Representative on duty during all operating hours acting as an Attendant/Cashier/Retailer whose employee responsibilities will include but are not limited to store and basic machine maintenance, all customer interaction internally and externally and daily business transactions. They will assist the laundromat production thespian with completing work orders including washing, drying, folding and jam as time and work load permits. The current salary for the two existing full-time (40 hr/wk) personnel is $820 (40 hours X 2 weeks = 80 hours X $10.25/hr) bi-weekly and part time (25 hr/wk) personnel is $512.50 (25 hours X 2 weeks X $10.25/hr). With added duties, longevity of job position and increased traffic re-evaluation to increase salaries is reasonable.\r\nAs for mechanical machine maintenance, this will be outsourced to Ron’s Appliance Service as an on-call, locally owned repair service. Ronâ€℠¢s Appliance Service is know in the Westman area for their quick and reliable output. Generally, they service within the day. It is estimated to cost approximately _____ per month per maintenance.\r\nFINANCIAL PLAN AND PROJECTIONS\r\nThe Laundry Room’s financial layout is quite reassuring. Since it is practicing a cash business with no receivables, however the introductory is generally more than majority of start-ups. The procedure is labor demanding with many services available in one location and The Laundry Room identifies that skilled talent and modern, state of the art buildings and equipment are a necessity. The financial and time investment in its labourers, locations and equipment will be the differentiating factor between The Laundry Room and it’s competitors. For the purpose of this business plan template, the investments of equipment and locations are financed. There will be minimal product inventory kept on hand to take advantage of limited space and price drops in supplies and to discover consumer trends.\r\n'