Health Care Solutions Case Study Answers Essay

1.Assess the current strategy of HCOS toward its most critical market (mid-sized medical student office).The current strategy of HCOS towards mid-sized medicos offices is to increase their market package and profits by expanding the operation to the point that HCOS is nearly everywhere that thither argon mid-sized physicians offices. This increased market share by working out approach has worked for the most part. They hand over expanded operations to blot out almost all main cities in the United States and thereby acquired a considerable portion of the market share in the third- party (small to mid-sized) physicians office management industry.The pillars of HCOSs approach to acquiring and retaining clients are to deliver superior customer improvement along with a spunky quality of products and redevelopments. This was a well-behaved strategy in part. The expansion strategy has worked by enabling HCOS to gain more customers. However, HCOS has recently noticed slowed harve st and the loss of spick-and-span business at an increasing rate. Their competitors are lovable contracts over them. Their clients feedback is that their once superior levels of customer service (competitive edge) have declined.2.Can you offer any suggestions on how HCOS can improve its relationships with lively customers and develop new business opportunities more effectively?It is clear that with the expansion of their operations, HCOS has lost the high level of customer service that they were delivering to their clients when they were smaller. A geminate of theories need to be examined in further detail to come to an accurate conclusion that can be acted upon. As the physicians offices have grown they have incrementally required more and more from HCOSs gross gross revenue people. It is possible that the current sales force is spread too smooth to cater to the increased needs of priority customers along with those of the rest of the locality including new contracts.If th is is the case, one possible solution is to hire more sales people to cover the gaps. At this point, HCOS has a solid core of go through salespeople (more expensive salary) they can deviate from the previous hiring model and hire good sales people that do not have a health care background (less expensive salary) which can be mentored by the existing sales force.Another theory that needs to be examined is whether or not the see sales force has simply become content making 80k per course of instruction on average and have reduced their attention to customer service and to acquiring new contracts. If this is the case, the sales people that have become complacent need to be put on notice by hiring new salespeople and possibly reassigning existing accounts to those who earn them based on merit, such as those who acquire the most new accounts within a year or those who receive the most accolades for excellent levels of customer service from their clients.