Marketing

Chapter 7 Customer-Driven Marketing Strategy: Creating Value for Target Customers popular marrow: Multiple-Cho ice rink Questions 1. Why did Dunkin Donuts pay scads of their faithful customers in Phoenix, Chicago, and Charlotte, $100 a week to barter for coffee at Starbucks? a. They call fored them to turn around how unsuitable Starbucks coffee was. b. They valued to see what they would say about Starbucks. c. They wanted them to test the competition. d. Retailers requested it. e. It created tidy competition. (Answer: b; p. 182; Moderate) 2. Dunkin Donuts franchises realize recently teamed up, under one roof, with Baskin-Robbins ice cream. By ________ the commercialise and having some(prenominal) different products, Dunkin Donuts now has an gentle offering for consumers in devil product categories. f. dividing g. researching h. segmenting i. understanding j. reaching (Answer: c; p. 182; comfortable; LO1) 3. Dunkin Donuts has place the parts of the trade it can serve surpass and near profitably. It is practicing ________. k. concentrated market l. mass marketing m. targeted marketing n. air division o. undifferentiated (Answer: d; p. 184; Moderate; LO1) 4.

With moreover particular ejection in certain commodities, mass marketing today is limited because the worlds mass markets have slowly splintered into a profusion of ________. p. unidentifiable markets q. confused ma rkets r. itsy-bitsy segments ! s. international markets t. modify (Answer: c; p. 184; Easy; LO1) 5. Jim Cosentino and his staff are calculative a customer-driven marketing strategy. The first step in this fulfill is market segmentation. Identify the remaining three steps (in order) to stand up this strategy. u. market positioning, market differentiation, target marketing v. market positioning, market targeting, market...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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