Primo Italian Sausage

POSSIBLE ACTIONS When choosing a positioning concept around which to fashionpirited Saxonville‘s national Italian sausage brand, there argon some(prenominal) valid and considerable options. Among these are ―Love‖, ― correspondence‖, ― intermix‖, ―Appreciation‖, ―Quick & Easy‖, ―Tradition‖, ―Family inter-group communication‖, and ― quick-witted Cooking‖. Below, we individually evaluate each of these choices. aft(prenominal) these evaluations, we will debunk the positioning concept we chose along with the encouraging reasons for doing so. CONFIDENCE Strengths:  apply this positioning concept would allow us to profit on the sense of accomplishment a mother would witness after making a delicious meal employ Italian sausage  Using Italian sausage in her meals federal official agency that she can make great tasting meals up to now though she‘s not a gourmet chef.  Gaining combine in the kitchen could carry over into other aspects of her life and back up her publication more pride in her abilities not lone(prenominal) in the kitchen but also as a homemaker and mother.

Weaknesses:  Confidence as a positioning concept lacks the power to keep other concepts easily integrated into it  The feeling of sanction is really difficult to convey through advertising and commercialise because it means different things to different people  Many women are already footsure in their preparedness abilities, therefore our designat e market would be shallower and also harder ! to pinpoint for marketing knowledge  Easy for competitors to emulate APPRECIATION Strengths:  Appreciation gives our target market self-worth and also plays to a common desire, wanting to be appreciated  It makes mothers feel like what they do matters and is important to the family Weaknesses:  It is unrealistic to be given out that mothers will believe that using sausage in their cooking will make them more appreciated ...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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